One lure or one question per page: how to date it, what it sells for, and how to keep it from losing value.

What makes an Arbogast Hula Popper, how it differs from the Jitterbug and other skirted Arbogast lures, how to care for old rubber skirts, and how to price one.

How the Heddon Zara Spook went from a 1920s wooden Zaragossa to the plastic walking bait, how to tell old from new, and how to price each era from real sales.

Date an Arbogast Jitterbug from its body, lip and hardware, price wooden, wartime and plastic versions from eBay sold listings, and pick a size to fish.