Guides

Vintage fishing lure guides

One lure or one question per page: how to date it, what it sells for, and how to keep it from losing value.

Illustration of a frog-spotted topwater popper with a cupped face and a rubber skirt
Model guide

The Arbogast Hula Popper: how to identify, price and fish it

What makes an Arbogast Hula Popper, how it differs from the Jitterbug and other skirted Arbogast lures, how to care for old rubber skirts, and how to price one.

Heddon Zara Spook pencil bait with a blue back and silver sides
Model guide

Heddon Zara Spook: from the wooden Zaragossa to today

How the Heddon Zara Spook went from a 1920s wooden Zaragossa to the plastic walking bait, how to tell old from new, and how to price each era from real sales.

Arbogast Jitterbug topwater lure with a red cupped lip and frog pattern body
Model guide

The Jitterbug lure: dating, pricing and sizes

Date an Arbogast Jitterbug from its body, lip and hardware, price wooden, wartime and plastic versions from eBay sold listings, and pick a size to fish.

Reference guides

Fishing Lure Identifier app icon

Found an old lure? Get an answer in seconds

Snap a photo and the app identifies the maker, model, era and material, then shows an estimated value backed by live eBay listings.

Download Fishing Lure Identifier on the App Store