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Four names dominate American lure collecting. If your tackle-box find carries one of them, it's worth a closer look.
Dowagiac, Michigan · Est. 1902
James Heddon carved his first wooden frog by a Michigan millpond in the 1890s, and by 1902 the family was selling the Dowagiac Casting Bait, the lure that started the American tack…
Garrett, Indiana · Est. 1916
The Creek Chub Bait Company put natural scale patterns on wooden lures and changed how baits looked forever. Their Pikie Minnow became one of the best-selling lures in history, and…
South Bend, Indiana · Est. 1909
South Bend Bait Company built its empire on one shape: the Bass-Oreno, a slope-faced wooden plug introduced in 1915 that wobbled like nothing before it. Millions were sold, and the…
Akron, Ohio · Est. 1881
Pflueger was making fishing tackle before the lure industry existed: the Enterprise Manufacturing Company of Akron, Ohio started in 1881 and sold everything from hooks to the lumin…
Snap a photo and the app identifies the maker, model, era and material, then shows an estimated value backed by live eBay listings.