Found an old lure? Get an answer in seconds
Snap a photo and the app identifies the maker, model, era and material, then shows an estimated value backed by live eBay listings.
Eight families cover almost every lure ever made. Knowing which one you're holding is the first step to knowing what it's worth.
Floats and works on the surface: poppers, chuggers and stick baits. Cupped or sloped faces, often with propellers.
Collector angle: Heddon Zaragossa and Lucky 13, South Bend Surf-Oreno. Early topwaters are among the most collected lures of all.
The original wooden lures: torpedo-shaped bodies with propellers and three or five treble hooks, made to swim just under the surface.
Collector angle: Heddon 150, Pflueger Monarch, South Bend Panatella. The golden-era category where glass-eye examples bring hundreds.
A diving lip makes the body wobble and dive on retrieve. The classic 'fish-shaped lure with a plastic bill'.
Collector angle: Creek Chub Pikie Minnow and Crawdad, Heddon River Runt. Volume classics with rare-color sleepers.
A curved metal blade that wobbles and flashes like a wounded baitfish. The oldest lure concept in the tackle box.
Collector angle: Early stamped spoons from Lou Eppinger (Dardevle) and 19th-century makers; most later spoons are common.
One or more blades rotate around a wire shaft for flash and vibration. Safety-pin shaped versions are spinnerbaits.
Collector angle: 1800s-early 1900s propeller spinners and fly-rod spinners from makers like Pflueger carry real collector value.
A weighted head with a hook and a dressed body (hair, feather or soft plastic), fished with a vertical motion.
Collector angle: Mostly a fishing category rather than a collecting one, though early hair jigs in original packaging have a niche.
Worms, grubs and creatures in soft molded plastic, from the 1950s on. Sold in bags rather than boxes.
Collector angle: Original Creme Wiggle Worm packs from the 1950s are the notable collectible; most soft plastic is disposable.
Everything oversized: giant plugs, jointed swimmers, and reinforced hardware for big teeth.
Collector angle: Creek Chub Giant Pikie and South Bend Truck-Oreno lead the musky shelf; big lures attract their own collectors.
Found something old? See which old lures are worth money and how to identify them.
Snap a photo and the app identifies the maker, model, era and material, then shows an estimated value backed by live eBay listings.
Early underwater minnows with glass eyes and multiple treble hooks, from roughly 1900-1930. Topwaters from the same era come second. Both routinely bring $100-500 for clean examples of the big four brands.
Look at the mouth: a crankbait has a diving lip that pulls it under, while a topwater has a cupped, sloped or plain face and often propellers, built to stay on the surface.
Most are common, but 19th-century and very early 20th-century examples from named makers are genuinely scarce and can bring strong prices, especially with original boxes or cards.
Photograph it with the app: type is one of the fields it returns, along with maker, model, era, material and an estimated value from live eBay listings.